The gender essentialism or the lack of apostrophes?
Or maybe it’s that in order to get the odd ten dollar discount at Woolworths Australia I have to get these emails every second day, and then ‘activate’ my offers.
Every now and then the checkout operator says, after scanning my Everyday Rewards card, ‘Oh wow, that’s wonderful. You just saved ten dollars!’ and I say something along the lines of, ‘No, your company just paid me ten dollars for the private details of my shopping habits.’
But then I am a glass half empty sort of consumer.